UniUSA Partners with KC Marketing Management for the 2027 FISU Games

New partnership expands social media, digital content and on-site coverage of American university athletes at the FISU Winter and Summer Games.

October 6, 2026 – UniUSA today announced a partnership with KC Marketing Management to lead its communications and content efforts through the 2027 FISU Winter and Summer Games. The agency will manage UniUSA's social media and website, guide pre-Games strategy, coordinate content with universities and sports communications staff, and provide on-site coverage at both events.

KC Marketing Management will oversee social media management across UniUSA channels, the UniUSA website, pre-Games strategy and storytelling, and content coordination with governing bodies, universities and institutional communications staff. The team will also provide on-site coverage at the FISU 2027 Winter Games (January 15–25, 2027 in Changchun, China) and the 2027 Summer Games (August 1–12, 2027 in Chungcheong, Republic of Korea).

CEO Kristina Carruth and COO Jennifer George of KC Marketing Management will travel with the USA delegation as members of the USA staff at both the Winter and Summer Games. Their work begins now, as they connect with the teams committed to compete and start sharing the stories of the student-athletes who will represent the United States.

"Our student-athletes and coaches put in incredible work to earn a place at these Games, and their stories deserve a bigger stage," said Dan Guerrero, President of UniUSA. "Partnering with KC Marketing Management lets us expand the reach of that work and give fans, schools and communities a closer look at UniUSA."

"We're honored to help tell the stories of America's university athletes competing at FISU international events," said Kristina Carruth, CEO of KC Marketing Management. "From working with campus and USA governing bodies communications teams before the Games to covering competition on-site, our goal is to bring every team's journey to life."

Follow the Road to the Games

Fans can follow UniUSA's road to the Games at UniUSA.org and on social media:

Instagram: @uniusateam

X: @UniUSATeam

Facebook: facebook.com/Uni-USA

LinkedIn: linkedin.com/company/uniusa

Email: INFO@USATEAM.ORG

About UniUSA

UniUSA is the official representative and governing body for the United States in all FISU events: Winter and Summer Universiade (World University Games), World University Championships, University World Cups and FISU America Games. The purposes of UniUSA are to promote the development of international collegiate sports on an amateur basis; foster meaningful relationships and cooperation among students of all countries in support of global collegiate sport unity; and to promote international understanding and cultural exchange through international collegiate sports programs and events.

About KC Marketing Management

KC Marketing Management is a Florida-based marketing agency providing strategic communications, social media management, content creation, event support and brand storytelling. We work with a diverse range of clients and specialize in the sports industry, helping organizations amplify their impact, grow their audiences and connect with communities through authentic, engaging content. New partnership expands social media, digital content and on-site coverage of American university athletes at the FISU Winter and Summer Games.